2017–2020
More than two years leading global recruitment and market development.
At NYIT, I managed international B2B partner relationships and market development initiatives across multiple regions, with responsibility for expanding partner networks, generating recruitment pipelines, enabling partners, and driving enrolment growth.
~40
Institutional and channel partnerships established.
+300%
Growth achieved across targeted recruitment markets.
Role & Scope
Building markets through partners.
Partner Development
Built and managed relationships with education agencies, universities, pathway providers, and other institutional partners.
Market Strategy
Developed partner and market growth strategies using CRM data, pipeline activity, market intelligence, student demand, and partner performance.
Network Expansion
Identified, evaluated, onboarded, and developed new strategic relationships to expand NYIT's international partner network.
Partner Enablement
Delivered training, webinars, workshops, presentations, program updates, and recruitment support to strengthen partner effectiveness.
Pipeline Management
Monitored CRM activity and recruitment pipelines to evaluate partner and market performance and identify new growth opportunities.
Cross-Functional Delivery
Coordinated across Admissions, Marketing, Academic Leadership, and external organizations to support partner and customer requirements.
Selected Market Initiative
Entering a new market from the ground up.
Iran Market Development Program
End-to-end market entry and partner development.
Led the initiative that established NYIT's recruitment presence in Iran, combining partner-network development, enablement, events, webinars, recruitment support, and coordinated internal execution.
- Built and enabled an agency network through onboarding, training, ongoing engagement, webinars, events, and recruitment support.
- Coordinated Marketing, Admissions, partners, and senior leadership around a unified market-growth strategy.
- Monitored pipeline and enrolment performance and adapted activities based on results, partner feedback, and market conditions.
How I Worked
Commercially focused. Partner-led. Data-informed.
The role combined relationship management, sales enablement, market strategy, and operational coordination. I worked directly with partners to develop opportunities, remove barriers, improve conversion, and increase recruitment performance, while using CRM activity and market insights to decide where to invest time and resources.
B2B Partner ManagementMarket EntryInternational RecruitmentCRM & Pipeline AnalysisPartner OnboardingSales EnablementWebinars & TrainingMarket IntelligenceCross-Functional CoordinationStakeholder Management
Selected Achievements
Network expansion translated into growth.
~40 Partnerships
Established approximately 40 institutional and channel partnerships, expanding the recruitment and referral network across targeted markets.
300%+ Growth
Achieved more than 300% growth across targeted recruitment markets through market development, partner enablement, and sustained pipeline management.
New Market Presence
Established NYIT's recruitment presence in Iran through an end-to-end market-entry and partner-development program.
Partner Capability
Strengthened partner effectiveness through ongoing training, product updates, recruitment support, presentations, and webinars.
Performance Visibility
Used CRM activity, pipeline performance, student demand, and partner results to identify opportunities and adapt market activities.
Institutional Representation
Represented NYIT at international conferences, recruitment events, partner meetings, and industry activities across multiple regions.