2020–2026
More than six years leading international recruitment, market development, partnerships, and regional teams.
Over more than six years at KPU, I led international market and partner development across multiple regions, working with education agencies, institutional partners, government organizations, schools, and internal teams to strengthen recruitment performance and support institutional growth.
+25%
Approximate international enrolment growth across key markets.
+45%
Enrolment growth from Mexico.
+150%
Application growth across emerging markets.
Role & Scope
Connecting markets, partners, data, and teams.
Partner Management
Managed a broad B2B partner portfolio across multiple markets, serving as a primary relationship manager and connecting partner needs with internal teams.
Market Strategy
Developed market and partner growth strategies using pipeline performance, market intelligence, government data, competitive activity, and partner feedback.
Performance & Forecasting
Monitored applications, enrolment, pipeline, and market performance to identify growth opportunities, performance gaps, and areas requiring intervention.
Partner Enablement
Designed and delivered onboarding, training, webinars, presentations, workshops, and market updates for international partners.
Cross-Functional Leadership
Coordinated with Marketing, Admissions, Student Services, Operations, Finance, Academic Leadership, regional employees, and external stakeholders.
Team Leadership
Led a team of five professionals across Canada and international markets: three field representatives based in Brazil, Colombia, and Turkey, and two unionized professionals based in Vancouver. Set objectives, coached team members, monitored performance, and maintained accountability across a geographically distributed team.
Selected Growth Initiatives
Turning market intelligence into action.
Latin America
Multi-year market expansion
Built and executed a regional growth strategy focused on stronger partner engagement, market prioritization, and ongoing performance management.
- Used government data, market intelligence, partner performance, and institutional results to identify Colombia as a priority opportunity.
- Expanded engagement through agency development, training, events, school relationships, presentations, and market support.
- Reviewed performance regularly and adjusted activities based on pipeline results and market feedback.
Middle East
Regional expansion strategy
Developed a market expansion approach across Saudi Arabia, Jordan, and Turkey using market intelligence and performance data to identify opportunities.
- Expanded and supported partner relationships through training, events, presentations, and ongoing account support.
- Coordinated internal and external stakeholders to respond to market needs and strengthen partner effectiveness.
- Used regional insights and partner feedback to inform planning and institutional decision-making.
Navigating Change
Leading through market disruption.
Beginning in 2024, Canada's international education sector entered a period of significant policy and regulatory change. Changes affecting international student pathways, including post-graduation work eligibility, created new uncertainty for students, partners, institutions, and international recruitment teams.
I worked through this changing environment by monitoring market signals and government developments, maintaining close communication with partners and regional teams, assessing changes in application and pipeline behaviour, and adapting market priorities and recruitment activities as conditions evolved.
The experience reinforced the importance of making decisions with incomplete information, communicating clearly during uncertainty, and being willing to adjust established strategies when the external environment changes.
How I Worked
Relationship-led. Data-informed. Cross-functional.
My role sat at the intersection of external partnerships and internal execution. I represented market and partner needs internally, translated feedback and operational challenges into recommendations, and used CRM reporting, forecasting, pipeline data, and market analytics to support strategic decisions. I also presented market strategies, forecasts, performance results, and recommendations to senior leadership and other stakeholders.
B2B Partner Management
International Recruitment
Market Development
CRM & Pipeline Analysis
Forecasting
Partner Training
Stakeholder Management
Team Leadership
Executive Presentations
Cross-Functional Programs
People Management
Distributed Team Leadership
Selected Achievements
Growth backed by stronger operating discipline.
International Growth
Increased international enrolment by approximately 25% across key markets through partner development, market prioritization, and ongoing performance management.
Mexico
Increased enrolment from Mexico by 45%, supported by sustained partner engagement and regional market development.
Emerging Markets
Expanded applications by more than 150% across emerging markets, helping diversify the recruitment pipeline and strengthen new market opportunities.
Better Reporting
Improved partner performance reporting, forecasting, pipeline analysis, and data-informed planning.
Partner Relationships
Built trusted long-term relationships through regular engagement, performance discussions, training, market planning, and collaborative initiatives.
Internal Advocacy
Represented partner and market needs internally and translated external feedback into recommendations for process, communication, and service improvements.