Before moving into senior market-development and leadership roles, I built my foundation across sales, recruitment, digital marketing, partner management, and international market development. Each role added a different layer: understanding customers, managing pipelines, enabling partners, reading market signals, improving conversion, and coordinating across teams to deliver results.
Career Journey
The organizations that shaped the foundation.
Earlier Experience
Learning the market from the customer up.
S7 Study – Canada Brasil
Student Counselor / Sales Representative
My earliest professional foundation was direct customer work: understanding goals, translating needs into solutions, and managing prospective students through a full decision journey.
- Managed prospective customer relationships throughout the customer journey.
- Used consultative advising to connect customer requirements with appropriate education solutions.
- Managed CRM communication, follow-up activity, and customer progression through the enrollment lifecycle.
ILSC & Greystone College
Marketing Coordinator, Brazil Market Lead
This role expanded my scope from individual customers to a broader market: agencies, partner enablement, presentations, market analysis, and recruitment activity across the Brazil market.
- Managed relationships with education agencies, prospective customers, and market stakeholders.
- Coordinated customer engagement, recruitment, partner enablement, and marketing initiatives.
- Delivered partner training, presentations, workshops, and information sessions.
Key Markets Managed
Brazil
Higher Education Marketing
International Student Recruiter, Digital Marketing
HEM introduced a stronger digital and analytical dimension to my work, connecting recruitment activity with campaign data, engagement metrics, lead progression, and conversion.
- Supported data-driven digital recruitment and marketing programs for higher education clients.
- Managed CRM activity, customer pipelines, and prospective customer communications.
- Analyzed engagement, campaign performance, lead progression, and conversion metrics to identify optimization opportunities.
Market Scope
◎Online / No Designated Country
Académie Linguistique Internationale
Marketing Representative, Global Partnerships & Market Development
At ALI, partner management and market development became a central part of my role. I worked across international markets to build relationships, identify opportunities, enable partners, and coordinate internal teams around customer and market needs.
- Built and managed long-term relationships with international partners, education agencies, and external stakeholders.
- Conducted market and competitive analysis to identify customer needs, opportunities, and emerging trends.
- Delivered partner onboarding, training, presentations, events, and ongoing relationship support.
- Worked cross-functionally with Admissions, Registrar, Accounting, and other teams.
Approximately 30 international partnerships secured and more than 250% enrollment growth contributed to during the period.
Key Markets Managed
Brazil
Germany
France
Italy
Switzerland
New York Institute of Technology
Recruitment Manager, Global Market Development
Expanded my scope into multi-region market development, strategic partner-network growth, recruitment pipelines, partner enablement, and new-market entry.
- Built and managed relationships with education agencies, universities, pathway providers, and institutional partners.
- Developed market strategies using CRM data, pipeline activity, market intelligence, student demand, and partner performance.
- Established approximately 40 institutional and channel partnerships.
- Led the Iran market-entry initiative and achieved more than 300% growth across targeted recruitment markets.
Key Markets Managed
Brazil
Mexico
Colombia
Iran
Nigeria
Ghana
Kenya
South Africa
Russia
UkraineGermanyFranceItalySwitzerland
Kwantlen Polytechnic University
Manager, International Recruitment & Strategic Partnerships
Moved into broader strategic ownership across international recruitment, market development, B2B partnerships, data-informed planning, cross-functional execution, and team leadership.
- Led market and partner development across multiple international regions.
- Managed a distributed team of five professionals across Canada, Brazil, Colombia, and Turkey.
- Increased international enrollment by approximately 25% across key markets and Mexico enrollment by 45%.
- Expanded applications by more than 150% across emerging markets.
Key Markets Managed
BrazilMexicoColombiaIran
United States
Canada
Turkey
Saudi Arabia
Jordan
UAE
Chile
Argentina
Panama
Iraq
Professional Toolkit
Skills built layer by layer.
Consultative Sales
Learning to understand what customers were actually trying to achieve before recommending a solution became the foundation for how I later approached partners, markets, and strategic initiatives.
Customer Journey & CRM
Managing follow-up, pipelines, lead progression, and conversion taught me how customer journeys are built from consistent execution, not isolated interactions.
Partner Management
Building agency and institutional relationships developed my ability to create trust, align incentives, enable partners, and maintain long-term B2B relationships.
Digital Marketing & Analytics
Campaign performance, engagement data, conversion metrics, and lead analysis introduced a stronger data-informed approach to recruitment and market decisions.
Market Intelligence
Competitive analysis, customer feedback, partner performance, and market trends became tools for deciding where opportunities existed and where resources should be focused.
Cross-Functional Execution
Working with Admissions, Registrar, Accounting, Marketing, and other teams taught me how external customer needs have to be translated into coordinated internal action.
Partner Enablement
Training, workshops, presentations, onboarding, and ongoing support became core tools for improving partner capability and market performance.
Conversion Thinking
From individual counseling to digital funnels and partner pipelines, I learned to look for the barriers that prevent interest from becoming action.
Cross-Cultural Communication
Working across international markets developed the ability to adapt communication, expectations, and relationship approaches without losing clarity or consistency.
What Carried Forward
The capabilities that still shape how I work today.
These earlier roles created the operating foundation for the work that followed at NYIT, KPU, and later Stark AI. The environments changed, the scope grew, and the decisions became more strategic, but the core habits remained: understand the customer, read the market, use data, enable partners, coordinate people, and keep improving the path from opportunity to outcome.
Consultative Selling
Customer Journey Management
CRM & Pipeline Management
Partner Development
B2B Relationship Management
Digital Recruitment
Campaign Analytics
Market Intelligence
Competitive Analysis
Partner Training
Cross-Functional Collaboration
Conversion Optimization
Cross-Cultural Communication
International Market Development
A career built from the market outward.
I did not start by managing large portfolios or setting regional strategies. I started by speaking directly with customers, learning how decisions are made, and understanding what prevents people from moving forward. Over time, that perspective expanded from individual customers to campaigns, partner networks, international markets, teams, and institutional strategy. That progression is still one of the most important influences on how I approach growth today.